Little Green Books Encourages Children and Parents to 'Go Green'

Little Simon, an imprint of Simon & Schuster Children's Publishing, will launch Little Green Books, the first eco-friendly line of children's novelty and storybooks aimed at parents and children looking to learn more about the environment, debuting in stores in fall 2008. Little Green Books will launch with four titles, including two cloth books -- Little Monkey and Little Panda, as well as two eight-by-eight storybooks -- I Can Save the Earth!: One Little Monster Learns to Reduce, Reuse, Recycle and The Polar Bear's Home: A Story About Global Warming. The follow-up list will include board books, storybooks, and novelty formats. The Simon Scribbles imprint will be publishing Little Green Books activity books starting in spring 2009. All titles will have a price point that is under 10 dollars, and marketing efforts will also be environmentally friendly.

The theme of Little Green Books will focus on improving the environment and preserving habitats, aiming to get little ones and their parents excited about going green. From recycling and replanting to creating an awareness of endangered animals and much more, Little Green Books plant the seeds for earth-friendly living at an early age. Each Little Green Book will include tips for kids on what they can do to become more "green" as well as a Hey, Kids! Did you know ... ? fact on every back cover. This kid-friendly fact will tie into the content of each story line. In addition to the themes of each story, the manufacturing of these books will be environmentally-friendly: Each book in the series will be made out of recycled materials and printed with soy ink.

Promotional efforts for the line will also be environmentally friendly, with marketing materials either available in downloadable formats to reduce paper waste, or printed on recycled stock with soy-based inks. Eco-friendly giveaways include a colorful, seed-paper flower bookmark that children can plant directly into the soil, and marketing plans will focus on various cross promotions with environmental organizations. The paper-saving online campaign includes a webpage devoted to the program at, housing downloadable activities, screensavers and green tips for kids, as well as information on the books. In an effort to stay true to the program's mission of conservation, display corrugation made of 100% post consumer waste will be used for in-store promotions.