Indigo Finds Booklovers Reading by Example

March Break is the perfect time for parents to read by example suggests the Indigo Family Reading Survey which recently polled Canadian booklover families to discover what they do to make reading a priority for both parents and kids. Survey results showed:

- More than nine out of ten (92%) respondents with children under 12 years old read with their kids whether or not their kids are able to read on their own

- Almost two-thirds (61%) of parents read with their children daily

- More than half (52%) enjoy daily reading time at bedtime

- Nearly one quarter (22%) of booklover families indicate anytime is reading time

- One-third of families (35%) polled offer rewards or incentives to encourage reading

- "More books" is the most popular incentive enjoyed by young readers

As indicated by the Indigo Family Reading Survey, booklovers read together every day and as Steven, proud father of four adult children recalls, bedtime reading "was just what we did, we read together and it drew us close. It was a time of peace every night; it brought closure to the day and introduced all of us to adventure and to knowledge and a shared love of reading."

Indigo operates, an onlineretailer of books, music, DVDs and toys.