US Airways (LCC) has joined with Reading Is Fundamental (RIF) for a second year to celebrate the wonder of reading through the "Fly with US. Read with Kids.(R)" campaign. It features the online Read with Kids Challenge and supports RIF programs serving children across the nation.
This year, the challenge is climbing to new heights with a goal of collectively logging 5 million minutes spent reading with children from April 1-June 30. Participants can register and log their minutes online at www.RIF.org/readwithkids.
Registrants can join individually, or new for this year, create a team of three or more adults. All participants will be entered to win a grand prize drawing of a Walt Disney World(R); Resort vacation package from US Airways Vacations, US Airways gift cards, and other great prizes. The team determined by random drawing will win the opportunity to select a featured RIF program, as well as a school in their community, to receive a special children's book collection.
US Airways -- the official airline of RIF -- is also encouraging customers, employees, and readers nationwide to support children's literacy by making a donation to RIF. Donors can receive a special edition of Off You Go, Maisy! -- a children's book by best-selling author Lucy Cousins -- and be eligible to receive up to 5,000 US Airways Dividend Miles.
US Airways' campaign with RIF, the nation's oldest and largest children and families' literacy nonprofit organization, also provides books and literacy services to children served by RIF programs throughout the country. US Airways' employee volunteer corps, the Do Crew, will participate in RIF book distributions and reading rallies in communities where the airline has a large concentration of employees and passengers: Boston; Charlotte, N.C.; New York City; Philadelphia; Phoenix; Pittsburgh; and Washington, D.C.
For more information, and to access reading resources, visit RIF's website at http://www.rif.org/.
Celebrate the Wonder of Reading with "Fly With Us. Read With Kids"
4/9/09 | Posted by Brian Scott at 8:18 AM
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment