New Literacy Campaign : Book A Brighter Future

As students prepare to head back to school this fall, Macy's and Reading Is Fundamental (RIF), the nation's oldest and largest children and families' literacy nonprofit, are joining forces for another year to launch Macy's 2008 "Book A Brighter Future" campaign. The campaign promotes and supports RIF's early childhood literacy programs by providing resources and books for underserved children throughout the nation.

For $3, which Macy's will donate to RIF, customers will get a $10-off shopping pass to be used toward their next eligible Macy's purchase of $50 or more. The RIF shopping passes are available in-store at Macy's nationwide this back-to-school season. They will be redeemable in most Macy's departments. (Exclusions apply. See shopping pass for details.) One dollar of each $3 donated will go to support a local RIF program; $1 will benefit RIF's Multicultural Literacy Campaign; and $1 will support reading resources for children nationwide.

Macy's Book A Brighter Future'campaign will provide free books to hundreds of thousands of children locally and throughout the nation in an effort to further encourage and nurture reading.

In 2007, Macy's launched the "Be One for the Books" campaign, which raised more than $2.5 million for RIF, making Macy's "Be One for the Books" the largest customer-supported campaign in RIF history. Those funds were used, in part, to support RIF's Multicultural Literacy Campaign, which was created to promote and support early childhood literacy in African American, Hispanic, and Native American communities. In order to garner additional attention and community support, RIF launched "Leading to Reading" and "Semillitas de Aprendizaje," complimentary English/Spanish bilingual websites that offer educational resources for parents of young children.

In past campaigns, Macy's has sold 800,000 RIF savings passes and has donated funds that have provided more than 350 multicultural book collections to RIF programs and given more than one million books to children nationwide.

Website: http://www.RIF.org