The Gutenberg Media Grab Returns to Support Literacy

For the eighth year in a row, an online sale of media space returns in support of adult literacy in Canada. The Gutenberg Media Grab, to be held April 21-25, 2008, is made possible thanks to the generosity of an impressive roster of Canadian newspapers, magazines and outdoor media. These media have donated space that will be available to any individual or company for purchase at 65% off the rate-card value which, in total, represents more than $800,000 of donated media.

All proceeds from the sale will go to ABC CANADA Literacy Foundation in support of its initiatives that raise public awareness of the issue of low literacy among Canadian adults, direct individuals to literacy organizations in their community, and provide resources that support and encourage the development of workplace literacy and essential skills training across Canada.

"We are most grateful for the generosity of this country's major newspaper and magazine publishers, and major outdoor media," says Margaret Eaton, President, ABC CANADA. "Offering people the chance to buy major media at a fraction of its usual price is a great win for media buyers and for ABC CANADA."

It's easy to register for the sale. Go to, check out the media inventory, and follow the easy instructions to register. The registration deadline is Friday, April 18, and the sale starts promptly at 9:00 a.m. on Monday, April 21. It's first come-first served and the sale will last from April 21 to 25. Check the site often for any updates on available media. The first five registrants each receive a Starbucks gift card worth $20; the first media buyer receives a Starbucks gift card worth $250!